Pranawukir, I. et al. 2026. Integrated Marketing Communication, Brand Equity, and Perceived Value in Shaping Tourist Loyalty: Evidence from Nusa Penida Tourism. Journal of Applied Sciences in Travel and Hospitality. 9, 1 (Mar. 2026), 73–83. DOI:https://doi.org/10.31940/jasth.v9i1.73-83.